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Terms of Use

Last Updated: October 28, 2026 · Effective for existing members: November 27, 2026

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1. Agreement to These Terms

These Terms of Use ("Terms") are a binding agreement between you and P. Dillard Enterprises, LLC, doing business as BeU Life Coaching & Branding ("BeU," "we," "us," or "our"). They govern your use of www.beubranding.com, www.beulifecoaching.com, the BeU Creative Community (BUCC) and its groups, the Spaces by Wix app, our online programs, email content, events, and any related page or channel (the "Site" or "Services").

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By using the Services, creating an account, or making a purchase, you agree to these Terms and our Privacy Policy and Disclaimers, which are part of these Terms. If you don't agree, please don't use the Services.

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One-on-one coaching, the Brand Partnership Program (BPP), the Momentum & Execution Bootcamp (MEB), and other client engagements are also governed by a separate client agreement. If that agreement conflicts with these Terms, the client agreement controls.

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2. Eligibility

You must be at least 18 years old to create an account or buy from BeU.

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3. Your Account

Keep your account information accurate and your password private. You're responsible for activity on your account. Membership is personal to you, so please don't share your login or let others access member-only content through your account. Tell us right away if you think someone has accessed your account without permission.

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4. Coaching Is Not Therapy or Professional Advice

BeU provides life coaching, brand strategy, and educational content. Coaching is not therapy, counseling, medical care, or legal, financial, or tax advice, and it does not replace those services. You are responsible for your own decisions and results. See our Disclaimers for more.

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5. Purchases and Payments

Prices are listed in U.S. dollars and may change. A price change won't affect a purchase you've already made, and we'll give you notice before a price change affects your subscription. Payments are processed by Wix Payments, Stripe, or PayPal. By purchasing, you authorize us and our processor to charge your selected payment method for the amount shown, plus any applicable taxes.

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6. Memberships, Free Trials, and Auto-Renewal

This section applies to BUCC memberships and any other subscription we offer.

  • Free trial. Some memberships begin with a free trial (currently 7 days). A payment method is required to start. Unless you cancel before your trial ends, your membership automatically converts to a paid membership and your payment method will be charged the plan price shown at sign-up on day 8. We'll show the trial length, price, and billing frequency before you sign up, and send a reminder before your trial ends.

  • Auto-renewal. Paid memberships renew automatically at the end of each billing period (monthly or annually) and are charged to your payment method on file until you cancel.

  • Founding member rates. If you joined at a founding rate, you keep that rate for as long as your membership stays active without a break. If you cancel and rejoin later, current pricing applies.

  • How to cancel. Cancel anytime from your account under My Account → My Subscriptions, or email support@beubranding.com with "Cancel" in the subject line. Cancelling stops future charges. You keep access through the end of the period you've already paid for.

  • Failed payments. If a payment fails, we may retry it or pause your access until it's resolved.

  • Discontinued plans. If we discontinue a membership plan, we'll give you notice and won't charge you for periods after it ends.

 
7. Refunds

These refund terms apply to all BeU purchases:

  • Memberships: Cancel before your trial ends and you won't be charged. Membership fees already charged are non-refundable, and we don't give partial refunds for unused time, except where the law requires. If you were charged in error, contact us within 30 days and we'll make it right.

  • Digital products and online programs: Non-refundable once accessed or downloaded.

  • Sessions and events: Reschedule or cancel at least 24 hours before a session or event for a credit or refund. Later cancellations and no-shows are non-refundable.

  • Client programs (BPP, MEB, and one-on-one coaching): Governed by your client agreement.

  • Brand Snapshot Session + Report: Governed by the Brand Snapshot Terms.

 
8. Community Guidelines

BUCC works because people show up as themselves and treat each other with care. When you participate in any BeU community space, group, event, or WAM, you agree to:

  • Be respectful. No harassment, hate speech, bullying, threats, or discrimination of any kind.

  • Keep it in the room. What members share about their lives and businesses in community spaces and live sessions is confidential. Don't screenshot, record, repost, or share it outside the community without that member's permission.

  • Promote your business only where it's welcome. Self-promotion is encouraged in the BUCC Community Promotions group and anywhere we invite it. Don't spam members, pitch them in private messages without an invitation, or recruit for MLMs or similar programs.

  • Share only content you have the right to share, and nothing illegal, sexually explicit, or misleading.

  • Don't impersonate anyone, collect members' contact details for marketing, or use automated tools to scrape the community.

 

We may remove content, pause access, or end a membership for behavior that breaks these guidelines or harms the community. Where possible, we'll reach out first.

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9. Our Intellectual Property

The Services and everything in them — including text, videos, worksheets, templates, trainings, recordings, graphics, logos, and software — are owned by BeU or our licensors and are protected by copyright and trademark law. This includes our frameworks and marks, such as JUST BEU AND GROW ON PURPOSE™, PERJ™, The PERJ Method™, The PERJ Reset Challenge™, The BeU Playbook™, Goal Execution System™, Inside-Out Branding Framework™, Momentum & Execution Bootcamp™, and BeU Creative Community™, along with our program names, workbooks, and curricula.

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We give you a personal, non-transferable license to access and use materials for your own growth and business.

You may not, without our written permission:

  • Copy, resell, redistribute, or publicly share our materials, recordings, or replays.

  • Teach, license, or package our frameworks or programs as your own, or use them to train or coach others.

  • Use our content to train artificial intelligence or machine-learning models.

  • Use our names, logos, or marks in a way that suggests a partnership or endorsement.

 
10. Your Content

You own what you post. By posting content in the Services, you give BeU a non-exclusive, royalty-free license to host, display, and share it inside the Services so the community can function (for example, showing your post to other members or including your participation in a masterclass replay). This license ends when you delete the content, except where it's part of a conversation others have already responded to.

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We will not use your name, image, story, or content in our public marketing — including testimonials and case studies — without your separate permission.

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You're responsible for your content and confirm you have the rights to share it. We may remove content that violates these Terms.

 
11. Feedback and Reviews

If you send us ideas or suggestions, we may use them without owing you anything. Reviews you leave should reflect your genuine, firsthand experience. We don't edit reviews to change their meaning, and we won't penalize you for an honest review.

 
12. Prohibited Uses

You agree not to use the Services to break the law; interfere with or attack the Site's security or operation; upload viruses or harmful code; scrape, data-mine, or use bots; reverse engineer our software; access areas you haven't paid for or been invited into; or use the Services in any way that harms BeU, our members, or others.

 
13. Third-Party Services and Links

The Services rely on and link to third-party platforms (such as Wix, Kit, Zoom, Instagram, and YouTube). We aren't responsible for their content, policies, or availability, and your use of them is governed by their own terms.

 
14. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT ALLOWED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DON'T GUARANTEE ANY PARTICULAR RESULT, OR THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.

 
15. Limitation of Liability

TO THE FULLEST EXTENT ALLOWED BY LAW, BEU AND ITS OWNER, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, ARISING FROM YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIM WILL NOT EXCEED THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AROSE OR $100, WHICHEVER IS GREATER. SOME STATES DON'T ALLOW THESE LIMITS, SO THEY MAY NOT ALL APPLY TO YOU.

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You agree to indemnify and hold BeU harmless from third-party claims arising from your content, your misuse of the Services, or your violation of these Terms.

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16. Disputes, Arbitration, and Class Action Waiver

Please read this section carefully. It affects how disputes are resolved.

  • Talk to us first. Before filing any claim, email support@beubranding.com describing the issue. We'll both try in good faith to resolve it within 30 days.

  • Binding arbitration. If we can't resolve it, any dispute related to these Terms or the Services will be resolved by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. Arbitration may take place by video or phone, or in person in Fulton County, Georgia. You and BeU each waive the right to a jury trial.

  • Exceptions. Either of us may bring an individual claim in small claims court, and either of us may go to court to protect intellectual property or stop unauthorized use of the Services.

  • No class actions. Claims may be brought only individually, not as a plaintiff or class member in any class or representative action.

  • Opt-out. You may opt out of arbitration by emailing us within 30 days of first accepting these Terms. Existing members may opt out within 30 days of the effective date above.

  • Court venue. Any dispute that isn't arbitrated will be heard in the state or federal courts located in Fulton County, Georgia.

  • Time limit. Any claim must be brought within one year after it arises, to the extent the law allows.

 
17. Governing Law

These Terms are governed by the laws of the State of Georgia and applicable federal law, without regard to conflict-of-law rules.

 
18. Electronic Communications

You agree that we may provide notices, receipts, and agreements electronically, and that electronic communications satisfy any legal requirement that they be in writing.

 
19. Changes to These Terms

We may update these Terms as BeU grows. We'll post the new version with an updated date. For significant changes, including changes to pricing, renewal, or dispute terms, we'll notify members by email at least 30 days before they take effect. Continuing to use the Services after that date means you accept the updated Terms.

 
20. Ending Access

You can close your account at any time. We may suspend or end your access if you violate these Terms, misuse the Services, or harm the community. Sections that by their nature should survive (such as intellectual property, disclaimers, limitation of liability, and disputes) will survive.

 
21. General

If any part of these Terms is found unenforceable, the rest stays in effect. Our not enforcing a provision isn't a waiver of it. You may not transfer your rights under these Terms; we may transfer ours in connection with a sale or reorganization of BeU. These Terms, the documents they reference, and any client agreement you sign are the entire agreement between us about the Services.

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California users: You may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or (800) 952-5210.

 
22. Contact Us

P. Dillard Enterprises, LLC, d/b/a BeU Life Coaching & Branding

8735 Dunwoody Place, Ste. 6

Atlanta, GA 30350

support@beubranding.com

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